matter is that gas is by and large a product that people dont care whom they buy it from, so long as it is available. This results in very little price movement in favor of the consumer since retailers can charge whatever they want so long as the others follow along. While there is a baseline price that is dictated by higher levels of the industry all the way up to crude oil producers, there is also a margin that the retailer deems acceptable, so I believe peopel can effect this margin and lower prices to an extent and create a bottom up effect to an extent that reduces margins, and in the end prices. Whle not resulting in much significant change at first, if it becomes a trend, then over a longer term we could see real beneficial results. And yes obviously there is no replacement for cutting consumption altogether.
